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June 12, 2019

Ashok Leyland initiates ‘SadakKaSaathi’ in association with HPCL

Ashok Leyland, flagship of the Hinduja Group, today signed a Memorandum of Understanding with Hindustan Petroleum Corporation Limited (HPCL) to jointly offer ‘SadakkaSaathi’, a first-of-its-kind roadside assistance programme for commercial vehicles.

June 12, 2019, Chennai, Tamilnadu: Ashok Leyland, flagship of the Hinduja Group, today signed a Memorandum of Understanding with Hindustan Petroleum Corporation Limited (HPCL) to jointly offer ‘SadakkaSaathi’, a first-of-its-kind roadside assistance programme for commercial vehicles. This service is valid for all eN-Dhan fuel card holders, a co-branded product of Ashok Leyland and HPCL, and DriveTrack Plus card holders of HPCL. This service will benefit over 1 lakh commercial vehicles across India. 
ServiceMandi, the digital platform of Ashok Leyland for breakdown assistance, will implement this service across the country. The offering includes immediate response by service channels of Ashok Leyland in diagnosing the cause and providing service that will enable the vehicle to be back on road in a short span of time. The offering covers all brands of commercial vehicles, and includes free towing facility within a limited distance.   

Commenting on the association, Mr. Dheeraj Hinduja, Chairman, Ashok Leyland, said, “At Ashok Leyland, it is our continuous effort to enhance the experience of our customers by providing value to their day-to-day business activities. ‘SadakkaSaathi’ is the second offering from Customer Solutions Business (CSB) vertical of Ashok Leyland, which is committed to bringing out differentiated solutions for the benefit of our customers, in alignment with the company’s philosophy, ‘AapkiJeet. HamariJeet.’ Earlier, we had associated with Hindustan Petroleum Corporation Limited (HPCL) to offer eN-Dhan fuel cards to our customers, which was greatly welcomed. We are looking at taking forward this association with the current offering.”

Speaking on the occasion, Mr. G S V Prasad, Executive Director – Retail, HPCL, said, “At Hindustan Petroleum, we remain committed to provide value added services to our loyal customers and to be of assistance, in times of need. In this direction, we are continuing our partnership with Ashok Leyland for offering roadside assistance. We emphasize on building a long-term relationship with our customers, ensuring that best products and services are made available to them. Both Hindustan Petroleum and Ashok Leyland are committed to bring world-class services and solutions through technology inspired journey.”
Customer Solutions Business focuses on development of solutions covering the entire life cycle of Commercial Vehicles and aims to enhance customer profitability. Last year, Ashok Leyland announced the launch of the eN-Dhan fuel cards under this programme to benefit customer fuel needs, and ease of re-fuelling. Today, there is a large customer base for eN-Dhan with a significantly huge fuel card usage.

For further information/media queries, contact:
Rajesh Mani, Head - Marketing and Corporate Communications | Mobile: +91 9500022922

Meenakshi Anand, Divisional Manager – Corporate Communication | Mobile: +91 9444276464

Adfactors PR | AshokLeyland@adfactorspr.com |Mobile: +91 9960255829 

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