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20th September, 2017

Ashok Leyland strengthens its Aftermarket support in North-East India Inaugurates Fully-Equipped Distributor at Guwahati , Assam

Ashok Leyland, flagship of the Hinduja Group, today inaugurated a new, state-of-the-art Parts Distributor, at Guwahati. Owned by M/s Garima Associates Private Limited, this is Ashok Leyland’s third Spare Parts distributor in the north-eastern territories. The Guwahati outlet is fully equipped with 3000 square feet of storing space, office and complete distribution capacity. M/s Garima Associates Private Limited will further augment coverage and distribution capacity by adding two more branches, one each at Silchar and Tazpur in near future to cater to the growing demand in the region.

Commenting on the inauguration, Mr. Sanjeev Kumar, Vice President - Parts, Ashok Leyland, said, “Ashok Leyland vehicles have gained significant ground across regions, including the North-East India market. Our brand promise of ‘Aapki Jeet, Hamari Jeet’ has won our customers’ trust and has helped us with increased product acceptance and better market share. To support this increased penetration of our vehicles and to keep them up and running, there is a strong demand for parts and fitments. Addressing this need, we have recently launched two important customer facing initiatives LEYKART and Service-Mandi. While LEYKART is a digital platform to source Genuine Spare Parts ‘LEYPARTS®’ from anywhere, Service-Mandi is a digital platform to source service support anywhere in India. With a special focus on North-East, we had operated our own dealership to fulfill customer needs. Now, in order to support the increased number of vehicles, we are setting up a larger and far reaching parts network here. Through this new distributor we have planned to double the retailer network and place genuine spare parts ‘LEYPARTS®’ in all states of North-Eastern territories. This will work in tandem with other customer support initiatives like Service- Mandi, LEYKART to provide a 360 degree aftermarket solution to our family of customers.”

Present at the inauguration, Mr. Vijay Agarwal, MD, Garima Associates Pvt. Ltd., said, “We are proud to be associated with such a successful and promising brand. Visibility and acceptance of Ashok Leyland’s products have grown multifold in North-East India in recent years. LEYPARTS®, which is the genuine spare parts brand for Ashok Leyland vehicles, is well known for quality and reliability. M/s Garima Associated as Distributor of LEYPARTS® will be fully committed towards achieving goals set by the company towards expanding retail network of LEYPARTS®”.  

In the quest for higher uptime and greater efficiency, the onus is not on any one or a group of aggregates, but on every single part of the vehicle. Ashok Leyland spares no efforts in ensuring the highest uptime and operational performance for its vehicles. Each of the nearly 85,000 parts that go into making an Ashok Leyland product is the result of years of research and rigorous quality standards, to deliver durability. And when it comes to spares, all of these parts, without exception, are made available to the customer. The Ashok Leyland spare parts commitment is two-fold: It manufactures the same parts that are put into brand new vehicles, for the aftermarket as well. And it ensures the widest spread of availability of spare parts–through a vast network of outlets, exclusive retail stores and as customised kits.

For further information / media queries, contact:

Sunil Gate

Head - Corporate Communications

sunil.gate@ashokleyland.com  

+91 9823093000

Media queries can be addressed to corpcom@ashokleyland.com

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