Asset Publisher

20th September, 2017

Ashok Leyland Launches the 3718 Plus Series of Trucks in Kolkata

Ashok Leyland, flagship of the Hinduja Group, launched the ‘3718 Plus’ BS-IV truck - its new 37 ton truck with iEGR (Intelligent Exhaust Gas Recirculation) engine and X Guard tyres, in Kolkata today. The ‘3718 Plus’ comes with a promise of 10% lower total cost of ownership which would lead to 10% better monthly operating profit for customers. It comes with better features and aggregates which result in lower maintenance costs, better durability and optimal maneuverability. The ‘3718 Plus’ has been launched in the price range of INR XX Lakhs to INR XX Lakhs including VAT/GST. Prices are ex – Showroom, Kolkata.

Key highlights - ‘3718 Plus’:

  • Fitted with Ashok Leyland’s innovative iEGR technology for BS-IV engines, it delivers up to 10% higher fuel mileage
  • Stronger but lighter tyres - Extra payload with X Guard tyres; up to 10% better mileage and 10% extra tyre life
  • 10% lower Total cost of ownership
  • Monthly Operating profit better by 10%

Present at the launch, Mr. Anuj Kathuria, President, Global Trucks, Ashok Leyland Ltd., said, “Ashok Leyland has been gaining customers’ trust across the country, across segments. This has been possible owing to our winning combination of products, our innovation-led technologies and our customer-first approach. East India, especially Kolkata, has been one of our key focuses and our customers here are seeing the value in investing in our products. Our brand philosophy of ‘Aapki Jeet, Hamari Jeet’ has resonated really well with the operators in this region. We see a very good potential for our new ‘3718 Plus’ truck which is in line with the anticipated demand and requirements from our customers in this region. With the launch of ‘3718Plus’ in Kolkata, we plan to further strengthen our position here, especially in the M&HCV segment. The winning combination includes competitive price point, 10% higher fuel efficiency, lighter and durable tyre resulting is further saving of fuel, lower overall maintenance cost, better maneuverability and durability. All of this combined with our innovative iEGR technology, will help reduce operating costs for customers, resulting in higher profitability.”

Present at the launch, Mr. KL Sinha, Zonal Manager, East and Central India, Ashok Leyland, said, “Ashok Leyland, over the past few years, has become a very strong brand in the East India market. As part of our strategy to further grow and strengthen our leadership, ‘3718 Plus’ M&HCV Truck will play an important role. With our customers moving to higher tonnage segments, ‘3718 Plus’ will be an ideal choice of transport for customers across sectors and verticals. With its benchmark aggregates and features, ‘3718 Plus’ will be leading from the front in delivering our brand promise of ‘Aapki Jeet. Hamari Jeet’ to our customers. We have seen our overall market share grow from xx% to xx% in xx years. With this new vehicle, we are confident of enhancing our share even further.”

Showing confidence in the new ‘3718 Plus’ the warranty period is enhanced to 4 years / 4 lac kms. It comes with enhanced free services and free post body building check and 4 free wheel alignment checks.

Other Key Highlights of ‘3718 Plus’:

  • iEGR BS-IV engine:
    • Power of 180 HP
    • Delivers 10% better fuel mileage without the need to spend on AdBlue (added Diesel exhaust fluid required for non-iEGR engines)
  • X Guard Tyres:
    • 15kg lighter
    • Adds another 10% of fuel savings
    • Lasts 10% longer
  • Less maintenance cost:
    •  iEGR engine is easier on the pocket when compared to SCR (Selective Catalytic Reduction) engines
    • Lower lift axle maintenance due to higher ground clearance
    • HLP Brakes and high life ceramic clutch
    • Oil Change @ 80,000Kms; GB Oil @ 1,20,000 Kms; Hub Grease @ 80,000Kms
  • Durability:
    • Rugged 11” frame for the entire length
    • Proven ‘H’ Series and ZF reliability combination– 8S 1100 GB
    • 8.83 FGR for higher Torque
  • Maneuverability
    • Optimal overall length
    • 27.5 ft. & 29.5 ft. loading span options
    • Appropriate positioning of lift axle

--

For further information / media queries, contact:

Sunil Gate

Head – Corporate Communication

sunil.gate@ashokleyland.com

+91 9823093000

Media queries can be addressed to corpcom@ashokleyland.com

More news from Ashok Leyland

View all Ashok Leyland press releases

Asset Publisher

24th January, 2018

VRL Logistics places an order for 1200 Ashok Leyland trucks

Ashok Leyland, flagship of the Hinduja Group, today received an order for over R.. READ MORE

23rd March, 2018

Statement from Ashok Leyland on Price Increase

Increasing prices of its entire M&HCV Bus Range.. READ MORE

30th August, 2017

SIAM gears up for its 57th Annual Convention

Society of Indian Automobile manufactures (SIAM) is all set to organise the 57th.. READ MORE