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27th November, 2017

Ashok Leyland strengthens its presence in Karnataka to cater to Increasing Demand Inaugurates Fully-Equipped 3S Dealership in Bengaluru

Ashok Leyland, flagship of the Hinduja Group, today inaugurated a new dealership, KHT ELITE in Bengaluru. With the sales outlet being located near Yeswanthpur metro station and service outlet located in Peenya industrial area, this 3S (sales/service/spares) dealership’s operations will be catering to customers from Bengaluru and Bengaluru rural districts. Part of Morzaria Group of Companies and a division of KHT Agencies Pvt. Ltd., KHT ELITE, is Ashok Leyland’s xxth touch point in the state of Karnataka. This modern dealership (sales outlet and service outlet) is spread over 40,000 sq. ft. and will cater to the entire range of Ashok Leyland vehicles with 20 fully equipped service bays.

Inaugurating the dealership, Mr. Anuj Kathuria, President - Global Trucks, Ashok Leyland, said, Karnataka has always been a stronghold for Ashok Leyland. Customers here are aware of the robustness and reliability of our products, which has helped us witness an increase in demand from the region. Helping us strengthen our leadership, our innovative iEGR technology for BS-IV engines is being very well accepted by customers across the markets. iEGR has proven that it is by far the best solution for Indian conditions and resonates well with our philosophy of ‘Aapki Jeet, Hamari Jeet’ which translates into better margins, better profitability and hassle-free operations for our customers. We are ramping up our capacity, expanding our dealerships and service networks at a faster pace, to support this demand for our products and services. Helping us further in serving our family of customers, we have found an apt partner in M/s. KHT Agencies Pvt.Ltd. who have over three decades of in-depth experience in the automobile sector. This new 3S facility will further help us getting closer to our customers in the region.”

Present at the inauguration, Mr. XX, MD, Morzaria Group of Companies, said, “We have seen this brand grow from strength to strength, whether it is their innovative products or their constantly evolving technologies. It has established itself as a very strong brand in commercial vehicles and our facilities will help us to service the increase in demand that we foresee. Current Ashok Leyland customers are profitable, very satisfied with their products and are proud to associate with the brand. We are equally thrilled to begin our relationship with them and together we will build an even stronger brand in this region. With a current market share of 30.5% in this region, we are confident that we will, together, further increase our presence in this market.”

Commercial vehicles’ demand in this region is majorly driven by the long haul segment and school/staff bus segment. Ashok Leyland’s ICV (Intermediate Commercial Vehicle) Truck GURU and ICV Bus, SUNSHINE are the products which are doing well and are expected to continue to do well in this market. To service these and other modern range of products, KHT ELITE facility is equipped with state-of-the-art tools and equipment.

Ashok Leyland has one of the largest and fastest growing networks in the commercial vehicle industry. At the end of FY17, its network had expanded to 2678 touch points and it is further expanding rapidly in FY18. With an additional 5000 outlets for Leyparts, the genuine spare parts brand, it has a service centre every 75 kms on all major highways which helps the brand deliver its “Tatkaal” promise of reaching customers within 4 hours and getting their vehicle back on-road within 48 hours.

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