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23rd August, 2017

Ashok Leyland Launches the GURU ICV Truck in Lucknow

Ashok Leyland, flagship of the Hinduja Group, launched the ‘GURU’– its latest Intermediate Commercial Vehicle (ICV) in Lucknow today. ‘GURU’ offers an ideal combination of best-in-class fuel efficiency and highest actual payload, ensuring maximum returns for its owners. After the commercially successful ‘DOST’, ‘PARTNER’ is India’s first air-conditioned LCV goods vehicle with best-in-class comfort from Ashok Leyland. The ‘GURU’ now comes fitted with Ashok Leyland’s latest innovation, the iEGR (Intelligent Exhaust Gas Recirculation) technology for BS-IV engines which delivers superior overall ownership experiences, resulting in better profitability for operators. ‘GURU’ has been launched in the price range of Rs.14.18 Lakhs to Rs.16.52 Lakhs including VAT/GST. Prices are ex – Showroom, Lucknow.

Key highlights - ‘GURU’:

  • Addresses the growing rated-load ICV (Intermediate Commercial Vehicle) segment
  • Offers best-in-class mileage, making it the most fuel-efficient truck in its segment
  • iEGR technology delivers better overall ownership experience and profitability
  • Offers the highest actual payload for a 13T GVW truck
  • Comes with highly reliable and robust aggregates

Features an innovative, first-of-its kind sleeping provision in a day cab –‘GURU’’s cabin has been designed keeping the driver’s safety and comfort in mind

Present at the launch, Mr. Anuj Kathuria, President, Global Trucks, Ashok Leyland Ltd., said, “Ashok Leyland has always focused on delivering the right products to its customers and ‘GURU’ is our latest addition to this winning portfolio. We have been receiving very good response from almost all regions in India and North being the most important, we hope for a similar response. With the launch of ‘GURU’ in Lucknow, we plan to further strengthen our position here, especially in the ICV segment. ‘GURU’ is a significant step towards amplifying our position further in the state. Launched at a competitive price point, its best-in-class fuel efficiency, combined with longer tyre life and our innovative iEGR technology, will help reduce operating costs for customers. ICV segment is one of our key focus areas to achieve our vision in trucks and with the ‘GURU’, Ashok Leyland will further increase its market share in this competitive segment. Reinforcing our brand promise of ‘Aapki Jeet, Hamari Jeet’, ‘GURU’ will help our customers maximise profits by increasing revenue and reducing operating costs.

“Customers here have shown immense trust in our products. With ‘GURU’ being launched here we are confident of further extending our customer base. Our market share in Uttar Pradesh has increased from xx% in 20xx to xx% currently.”


‘GURU’ has been thoughtfully designed and built on four important pillars – mileage, payload, reliability and comfort - which are critical to the success of a business. ‘GURU’ is equipped with Ashok Leyland’s iEGR technology for BS-IV engines and can cater to a wide range of applications in the 12T and 13T category. It has different load body options and is equipped with the latest H Series engine with Common Rail fuel injection system and other reliable aggregates.

‘GURU’’s new-age stylish cabin, built with highest safety standards caters to the demand and overall comfort of the driver community. Ashok Leyland has paid great attention to detail by providing an innovative, first-of-its-kind sleeping provision in the day-cab to enhance driver comfort. It also features an ergonomically positioned driver seat that helps reduce blind spots, and a four-spoke tilt and telescopic steering wheel to easily maneuver tight turns. Featuring LED parking lamps and an all metal asymmetric front fascia, the ‘GURU’, carrying the tagline “Business ka naya andaaz”, is meant for the aspirational and dynamic, modern day customer.


For further information / media queries, contact:

Sunil Gate

Head – Corporate Communication

+91 9823093000

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