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10th August, 2017

Ashok Leyland strengthens its presence in Chhattisgarh to cater to Increasing Demand Inaugurates Fully-Equipped Dealership in Baloda Bazar, Chhattisgarh

Ashok Leyland, flagship of the Hinduja Group, today inaugurated a new, state-of-the-art 3S facility in Baloda Bazar, Chhattisgarh. Owned by M/s Ahuja Automobiles Pvt. Ltd., this is Ashok Leyland’s xxth touch point in the state of Chhattisgarh.

This modern outlet is spread over 33,000 sq. ft. and will cater to the entire range of Ashok Leyland vehicles with five fully equipped bays. Strategically located on Bhatapara Bypass Ring Road, it will cater to the busy hubs in and around of Baloda Bazar. This dealership and its workshop will service vehicles in and around Baloda Bazar and also provide support to vehicles in areas like Raipur, Bilaspur, Bhilai, Korba and Raigarh.

Commenting on the inauguration, Mr. Anuj Kathuria, President - Global Trucks, Ashok Leyland, said, “Chhattisgarh is an important market for us. With M/s. Ahuja Automobiles, as our strategic partner, this new 3S facility will further help us in getting us closer to our customers in Chhattisgarh, which resonates with our brand philosophy of ‘Aapki Jeet, Hamari Jeet’. Our robust market share growth in the last quarter exemplifies the technological leadership of Ashok Leyland. Our recently launched iEGR technology for BS-IV is by far the best solution for Indian conditions and has been well accepted by our customers. We are ramping up our capacity, expanding our dealerships and service networks at a faster pace, to support this growth and demand for our products and services.”

Present at the inauguration, Mr. xx, MD, Ahuja Automobiles Pvt. Ltd., said, “We have seen this brand grow from strength to strength, whether it is their innovative products or their constantly evolving support technologies. It has emerged as a very strong brand in commercial vehicles and this facility will help us to service the increase in demand that we foresee. Current Ashok Leyland customers are profitable, very satisfied with Ashok Leyland products and proud to associate with the brand. We are equally thrilled to begin our relationship with the brand and together we will build an even stronger brand in this region. With a current market share of 40% in this region, we are confident that we will, together, further increase our presence in this market.”

Commercial vehicles’ demand in this region is majorly driven by the cement plant operations, supporting industries and other market load requirements. Ashok Leyland’s 3718 and 1419 Trucks are the products which are doing well and are expected to continue to do well in this market. To service these modern range of products, the Ahuja Automobiles facility is equipped with state-of-the-art tools and equipment including the Josham wheel alignment.

Ashok Leyland has one of the largest and fastest growing networks in the commercial vehicle industry. At the end of FY17, its network had expanded to 2678 touch points and it is further expanding rapidly in FY18. With an additional 5000 outlets for Leyparts, the genuine spare parts brand, it has a service centre every 75 kms on all major highways which helps the brand deliver its “Tatkaal” promise of reaching customers within 4 hours and getting their vehicle back on-road within 48 hours.


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Sunil Gate

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